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Branding

Domaine Homes

Domaine Homes

In early 2016, Clarendon Homes saw a need in the New South Wales market for more affordable homes than what they currently offered. A new sister company - Domaine Homes - was founded that would streamline the building process with pre-designed colour schemes, pre-selected inclusions and limited floorplan options to keep costs low. After the success of a similar brand launch in Queensland, Clarendon gave Lewis & Love two months to create and launch the brand, and ten months to oversee the opening of three new display villages.
Project Details

Type: Branding

Client: Domaine Homes

Material produced included promotional campaigns, radio, press advertising, collateral, corporate signage, display signage, packaging, merchandise, EDMs, stationery, interactive touch screens and tablets, as well as interior design of the sales offices and colour studio.
The photoshoots of Domaine's display homes were directed, styled, photographed and edited in post-production by Lewis & Love. By the end of the twelve month contract, Domaine had successfully opened the three display villages with another two to follow soon after, based on sales that had far exceeded all expectations.

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