Director / Creative Director
2009 - now: Lewis & Love
"If you are Lewis, who is Love?"
Love is our point of difference. It’s what we add to everything we do. It's the “cultivate” in our mantra.
Lewis & Love is a multi-disciplinary creative agency with a love for building beautiful brands. It delivers innovative branding, design and marketing solutions to a range of corporate and construction industry clients, and builds long-term true-love relationships between brands and their markets.
A year after putting it on hold, White Hawk was rebooted as Lewis & Love, on request of Newland Developers (Metricon’s partner company) that required my creative services outside of my Metricon role. Eighteen months later it was agreed I could serve both Metricon and Newland more effectively solely through Lewis & Love. The national campaigns I had produced during my time within Metricon had gained admiration within the building industry and additional new clients came aboard with relative ease. The last ten years with Lewis & Love has seen my role as Creative Director evolve to embrace new technologies and digital platforms, particularly social media and interactive mediums.
Director / Product Developer
2012 - now: Lewis Boxes
Lewis Boxes is the packaging design partner company to Lewis & Love focused on investigating new opportunities to help companies save money, increase their efficiency, and reduce their overall environmental impacts. Dedicated to finding better solutions through better design, Lewis Boxes currently has patents in over 30 countries, licensed to manufacturers around the world.
I founded this company in 2012 after having an idea for a quick open cardboard box, which I soon patented and trademarked as “Simpull”. The business itself is very low maintenance, having outsourced the patent application process to an IP Law Firm, the licensing process to IP Brokers, and the creative content to Lewis & Love. The only input required is for product development which I do in my own time. I have however gained an immeasurable amount of knowledge of the patent and trademark process as well as enhancing my product development skills.
2008-2011: Metricon Homes
Metricon is Australia’s leading home builder and at the time I joined was a half-billion dollar business with over a 1,000 employees in Victoria and Queensland. It soon after expanded into New South Wales and South Australia, cementing its position as number one home builder.
The end of 2008 saw the start of the GFC and at White Hawk I noticed our clients were holding back projects. At the same time I had been approached by Metricon to fill their very attractive internal role of Creative Director. I placed White Hawk on hold and took the opportunity, with the goal of learning more from inside a large construction company, working alongside top level management, and directing a larger team. My time with Metricon proved invaluable with experience gained in developing and rolling out new brands and promotional campaigns on a national level, as well as other varied creative projects such as the design of their Colour Studio and Sales Offices.
Director / Creative Director
2006-2008: White Hawk
Founded in January 2006, White Hawk was my first business, a creative agency with a diverse array of clients, from pinball hire to underwater museums. The vast majority of projects, however, were for professional services, and the construction and resource industries.
This was my first role as a Creative Director and I successfully directed a small flexible team of freelance designers and consultants to produce effective creative material that we were proud of. My role also for the first time required sourcing and developing relationships with new clients.
3D Animator / Graphic / Motion Designer
Located on the Gold Coast, Australia, V2i (Vision to Implementation) is a multi-disciplinary creative agency, focused on the construction and resource industries. Originally founded as a Master Planning & Urban Design firm, they quickly grew to include 3D Visualisation, Marketing and Communications.
My initial role as 3D Animator soon expanded into Graphic Designer and then Motion Designer, producing material as diverse as fly-through animations, illustrated master plans, interactive DVDs, multimedia presentations, TV commercials, and branding of project developments.